COVID-19 by the numbers: Digesting the data
Data is the core to clarity. When it comes to COVID-19 data, there is a plethora of resources that taken together can help bring understanding to a chaotic time for your community and the world.
Use social media to communicate with customers
Using social media and other tools during a crisis can keep your customers informed and connected. Here are some ways to do it.
How to go digital in the age of Coronavirus
What strategies are smart ways for businesses to mitigate what might be devastating effects on business during a pandemic?
5 steps to creating an email newsletter for your business
Creating an email for your business isn’t hard once you know your options. And there are a lot of options. But based on your own business needs, you can narrow your choices and make some decisions.
Email strategy checklist
Ask yourself these questions as you plan your email newsletter. What is your goal? How does it align with your business’ goals? Increase sales? Drive traffic to your website or blog? Act as a lead to bring in more customers? Based on that goal, what kind of content do you want to include, and where…
Build your brand with a weekly email newsletter
Advertising. Website. Social media. You may already have employed some or all of these marketing solutions to spread the word about your brand, company or organization. Is there more you can do to build your brand? Absolutely. One suggestion is to create a regular email newsletter. Why email? Think about it: Emails are flexible in…
10 ways to improve your website
You’ve got a website, but you’d like to improve how it looks and performs for your customers. Here are 10 key ingredients to creating an effective and professional website.