COVID-19 by the numbers: Digesting the data
Data is the core to clarity. When it comes to COVID-19 data, there is a plethora of resources that taken together can help bring understanding to a chaotic time for your community and the world.
On Mother’s Day, the gift of time is the best blessing of all
As Mother’s Day approached this year, I despaired that it would fall short for my 82-year-old mom. How could this day possibly be made special for her in the age of a contagious virus that puts her at risk if she’s exposed to anyone, including her children and grandchildren? No dinner out, no family gathered…
Staying connected personally is important, too
Although I’m not an introvert, I’m comfortable staying in my home and not seeing anyone for a few days. I enjoy being by myself. But after two weeks of restricting my interactions and staying in, even I am craving human interaction. Reaching out via Facebook, the phone and video conferencing has been so important to…
Use social media to communicate with customers
Using social media and other tools during a crisis can keep your customers informed and connected. Here are some ways to do it.
How to go digital in the age of Coronavirus
What strategies are smart ways for businesses to mitigate what might be devastating effects on business during a pandemic?
5 steps to creating an email newsletter for your business
Creating an email for your business isn’t hard once you know your options. And there are a lot of options. But based on your own business needs, you can narrow your choices and make some decisions.
Email strategy checklist
Ask yourself these questions as you plan your email newsletter. What is your goal? How does it align with your business’ goals? Increase sales? Drive traffic to your website or blog? Act as a lead to bring in more customers? Based on that goal, what kind of content do you want to include, and where…
Build your brand with a weekly email newsletter
Advertising. Website. Social media. You may already have employed some or all of these marketing solutions to spread the word about your brand, company or organization. Is there more you can do to build your brand? Absolutely. One suggestion is to create a regular email newsletter. Why email? Think about it: Emails are flexible in…
10 ways to improve your website
You’ve got a website, but you’d like to improve how it looks and performs for your customers. Here are 10 key ingredients to creating an effective and professional website.
How effective are you on social media?
Building and maintaining a social media presence can be time-consuming and challenging. And it takes commitment. Here are some tips on how to do it right.