Creating an email for your business isn’t hard once you know your options. And there are a lot of options. But based on your own business needs, you can narrow your choices and make some decisions.
Ask yourself these questions as you plan your email newsletter. What is your goal? How does it align with your business’ goals? Increase sales? Drive traffic to your website or blog? Act as a lead to bring in more customers? Based on that goal, what kind of content do you want to include, and where…
Advertising. Website. Social media. You may already have employed some or all of these marketing solutions to spread the word about your brand, company or organization. Is there more you can do to build your brand? Absolutely. One suggestion is to create a regular email newsletter. Why email? Think about it: Emails are flexible in…
You’ve got a website, but you’d like to improve how it looks and performs for your customers. Here are 10 key ingredients to creating an effective and professional website.
Building and maintaining a social media presence can be time-consuming and challenging. And it takes commitment. Here are some tips on how to do it right.